Brief

I am going to make a school website that will link to my own schools media department. On my site I would like there to be all necessary links and information that are easily accessible. I am going to use the three column design as I found this the most commonly used design from my research. The website aims to inform parents, students, teachers and all other people who are interested in all aspects of the school. I will put all the links down the left hand column. The middle column will have general details about the school and personal views from the head teacher and what he is trying to achieve throughout the school. On the website I plan to have a large number of photographs and images of the school, students and there achievements. On the last column on the right hand side of the web page it will be a column full of news and the latest events and things happening around the school e.g holidays, drama/theatre events, school trips, sporting events and charity fundraisers the school is involved in. I want my website to look professional, modern. I also want my site to look organised and well thought out. My website will be fully functional and hopefully very sophisticated. I want my website to be easily understandable and accessible for everyone so they can find out whatever information is necessary.

Assess Your Potential Audience

The audience for my school website are going to be children and parents. I know this because there will be updates and news on my website that the children and parents might be interested in. Also there will be parents and children looking at my website to see what the schools like because there son/daughter wants to go there or to see what the schools reputation is like. The pupils of the school are also my audience because they might want to see what sporting events are going or what after school clubs there are if they were interested in any clubs or sporting events.