Assess Your Potential Audience
The audience for my school website are going to be children and parents. I know this because there will be updates and news on my website that the children and parents might be interested in. Also there will be parents and children looking at my website to see what the schools like because there son/daughter wants to go there or to see what the schools reputation is like. The pupils of the school are also my audience because they might want to see what sporting events are going or what after school clubs there are if they were interested in any clubs or sporting events.